If you’re running a Google Ads campaign, it’s essential to track conversions accurately to optimise your ads’ performance. Conversion tracking helps you understand how well your ads are performing and the actions users take on your website after clicking on your ads. With enhanced conversion tracking, you can go beyond basic conversion tracking and gain more insights into your ads’ performance. In this article, we’ll explore what enhanced conversion tracking is, how it works, and why it’s essential for your Google Ads campaigns.
What is Enhanced Conversion Tracking?
Enhanced conversion tracking is an advanced conversion tracking method that provides deeper insights into user behaviour after they click on your ads. It uses additional data points, such as button clicks, page visits, and time spent on a page, to track conversions. Enhanced conversion tracking helps advertisers understand the path users take on their website after clicking on an ad and identify the key actions users take that lead to conversions.
How Does Enhanced Conversion Tracking Work?
Enhanced conversion tracking works by adding a tracking code to your website that records user behaviour after clicking on your ads. The tracking code records various user actions, such as button clicks, form submissions, and page visits, and sends that data back to Google Ads. Google Ads then uses this data to provide deeper insights into your ads’ performance, such as the specific pages users visit and the time they spend on those pages.
To set up enhanced conversion tracking, you need to have a Google Ads account and an active Google Ads campaign. You also need to have access to your website’s code to add the tracking code. Once you’ve set up the tracking code, you can create conversion actions in Google Ads and assign them to specific user actions, such as button clicks or page visits.
Benefits of Enhanced Conversion Tracking
Enhanced conversion tracking provides several benefits to advertisers, including:
Deeper Insights into User Behaviour
Enhanced conversion tracking provides deeper insights into user behaviour after they click on your ads. You can see the specific pages users visit, the time they spend on those pages, and the actions they take that lead to conversions. This information helps you optimize your ads’ performance and identify areas for improvement.
More Accurate Conversion Tracking
Enhanced conversion tracking uses additional data points, such as button clicks and page visits, to track conversions accurately. This method provides a more complete picture of user behaviour after clicking on your ads and ensures that all conversions are tracked correctly.
Better Optimization of Ad Campaigns
Enhanced conversion tracking provides more data points to optimize your ad campaigns. You can use this information to identify high-performing ads and adjust your bidding and targeting strategies to improve your ads’ performance.
Conclusion
Enhanced conversion tracking is an essential tool for optimizing your Google Ads campaigns. It provides deeper insights into user behaviour after clicking on your ads, more accurate conversion tracking, and better optimization of your ad campaigns. By implementing enhanced conversion tracking, you can improve your ads’ performance and increase your return on investment.
FAQs
- What is the difference between basic and enhanced conversion tracking?
- How do I set up enhanced conversion tracking?
- Can I use enhanced conversion tracking with all types of ads?
- What are the benefits of using enhanced conversion tracking?
Basic conversion tracking tracks conversions based on a single action, such as a form submission or a purchase. Enhanced conversion tracking uses additional data points, such as button clicks and page visits, to provide deeper insights into user behaviour.
To set up enhanced conversion tracking, you need to add a tracking code to your website and create conversion actions in Google Ads.
Enhanced conversion tracking works with most types of Google Ads campaigns, including search, display, and video ads.
Enhanced conversion tracking provides deeper insights into user behaviour, more accurate conversion tracking, and better optimisation opportunities.
